JESSICA LAUFENBERG

SBR FOUNDER, CO-OWNER

EXERCISE/BIOMECHANIC PHYSIOLOGIST 

USA TRIATHLON LEVEL 2 CERTIFIED

TRAININGPEAKS UNIVERSITY LEVEL 1 PREMIUM COACH

F.I.S.T. ADVANCED PROFESSIONAL BIKE FITTER

INTERNATIONAL BIKE FITTERS INSTITUTE LEVEL 3

Jessica is the founder of SBR Endurance Performance Center and is currently an advisor for the business.

Jessica was a basketball player her entire life up through and into college.  She started the sport of triathlon in 1998 in graduate school.  After falling in love with cycling and triathlon, it’s been a part of her life ever since.

Jessica has been in the health and fitness field for over 25 years.  She has a Bachelor Degree in Kinesiology and a Master in Exercise Physiology and Biomechanics.  She has done extensive post-graduate work in biomechanics, sports performance, muscle balance, posture and gait assessment, and more.

In the early 2000s before founding SBR, Jessica created, owned, and built a private training studio–Fitness for Madison, LLC–and is a founding partner for another functional fitness facility–Orange Shoe Gym, LLC.  She founded SBR in 2005, and as the head coach, she grew the business and established the vision, training philosophy, and community that SBR is known for today.  She played an integral role in securing the opportunity to move SBR to our current location at 507 Bruce Street, finally fulfilling her dream to be on the Ironman course.

Since 2016, Jessica has sold the majority of her share in SBR and has shifted her focus toward her entrepreneurial endeavors at Rocket Bicycle Studio and (n+1) cafe with co-owner Peter Oyen; in 2023, these companies were rebranded into one business: Rocket Velocafe.  She currently is involved with this business and is a co-owner at SBR.